Rose Bowl Stadium Bag Policy 2025 - Key Details

Stadiums don’t get much more well-known than the Rose Bowl Stadium in Pasadena, CA. Officially a National Historic Landmark, this outdoor venue is probably best known for hosting the annual Tournament of Roses, which is a post-season college football game on New Year’s Day. But the stadium doesn’t sit empty the rest of the year. Rose Bowl Stadium has also hosted multiple Superbowls and is the home of UCLA’s Bruins.

Constructed in 1922 and located at 1001 Rose Bowl Dr, in Pasadena, the stadium oozes history from previous Rose Bowls, World Cups, and National College Football Championships. The venue is also open to the public for tours if you want to soak up all that history. On game days, the stadium can hold nearly 90,000 fans, which makes the atmosphere feel electric.

Some of the musicians who have performed at this iconic venue include Beyonce, Coldplay, Selena Gomez, Karol G, The Rolling Stones, BTS, Ed Sheeran, and many more. It's also common for music festivals to take place, wherein you'll be treated to multiple acts combined in one ticket.

Pasadena has other attractions and sights to explore such as Old Pasadena, the Kidspace Children's Museum, the USC Pacific Asia Museum, the Eaton Canyon Nature Center, The Gamble House, public parks, shops, and restaurants. You can make a whole day out of your adventures in the area, so be sure to leave yourself some extra time before heading to the stadium.

As you'd expect from a venue of this size, there is a bag policy in place and other rules and procedures. So let's take a look at the Rose Bowl Stadium bag policy, food policy, and camera policy, as well as our bag policy offering in Pasadena so you don't have to worry about the restrictions.

Bag Policy at Rose Bowl Stadium: What You Need to Know Before You Visit

There is a clear bag policy in effect at the Rose Bowl Stadium. That means that only clear plastic or vinyl bags that measure 12” x 12” x 6” or less will be permitted inside. Guests can also bring in one clear one-gallon sealable freezer bag. Aside from this clear bag policy, there is an allowance for a single clutch bag or wallet that can’t be larger than 4.5” x 6.5”, including all straps. Measure carefully!

The exceptions to this policy are for bags to carry medically necessary items and a diaper bag as long as the child accompanies you. These items will require additional screening and should be taken for inspection to the Public Safety Building, which is between gates A and B.

Prohibited bags include fanny packs/belt bags, solid backpacks, binocular cases, tinted plastic bags, camera cases, mesh bags, and printed pattern plastic bags.

No lockers are available inside the stadium to store any non-approved bags, which is why it’s crucial to drop everything off with us in one of our Pasenda or Los Angeles locations, depending on where you’re traveling from. You’ll save money, bags are kept in areas off-limits to the public, and you can leave your bags for as long as you want.

Store Your Bags with Bounce and Make the Most of Your Visit to Rose Bowl Stadium

Because of the strict bag policy at the Rose Bowl Stadium, several types of bags are prohibited, not to mention all types of luggage. If you're heading straight to the stadium from the airport, or you're city-hopping while on vacation, you may have all your items with you. Unfortunately you're not going to be able to bring those into the stadium, and there are no storage lockers to use there. So what's the solution?

Our temporary luggage storage in Pasadena is a convenient and affordable option that you can count on. If you're heading to the stadium from Los Angeles, then you may even prefer one of our storage locations there. Whatever suits your needs and itinerary. To book luggage storage with us, just download the Bounce app and follow the steps. Once you've got a reservation, you'll have peace of mind knowing the bag policy won't be an issue for you.

You may also be surprised by how affordable luggage storage is. Our bag storage in Pasadena starts at $4.10 per bag, per day. And with our 24-hour flat rate fee, you won't have to worry about the game or event running late since the price won't go up. All our bookings also include protection of $10,000. And to ensure you have a great experience with us, our customer service team is available 24/7 to help and answer any questions you may have.

Policies to Keep In Mind When Going to Rose Bowl Stadium

We've got a handful of policies and rules to share with you. Being aware of these will ensure your time at the Rose Bowl Stadium is smooth and enjoyable.

Some Outside Food Items are Allowed at Rose Bowl Stadium

In the case of the outside food policy, there is some variance in what’s allowed. Outside food and drinks are prohibited for UCLA football events. For other events, you can pack food in the compliant one-gallon plastic freezer bag. Coolers aren't allowed, both soft-sided and hard-sided.

Regarding drinks, each guest is allowed to bring in two one-liter or smaller plastic bottles. They need to be in factory-sealed plastic bottles or an empty reusable bottle. All cans and glass bottles are prohibited. You also can't bring alcoholic beverages into the venue.

Yes You Can Take Photos Inside Rose Bowl Stadium

Video cameras and cameras with interchangeable or telephoto lenses longer than 3.5” are prohibited. The same goes for monopods, tripods, and selfie sticks. Using your cell phone or a small point-and-shoot camera is permitted.

Final Useful Tips When Going to Rose Bowl Stadium

The stadium is close to a few major roads, I-210, 134, and 710. Parking passes can be purchased ahead of time online, which is recommended since the lots fill up fast. Most of them are about a five to seven-minute walk to the stadium, so wearing comfortable shoes is wise.

To avoid parking and potential traffic, you might want to consider public transportation. Your best bet is the Metro Gold Line, and you should get off at Pasadena’s Memorial Park Station. Simply follow the signs to the shuttle waiting area, and these shuttles will take you to the stadium.

Using Uber or Lyft is another option to get to the venue. The drop-off location is exclusively on Holly Street, between Raymond Avenue and Fair Oaks Avenue. Then, you’ll need to walk to the stadium or hop on the shuttle.

Tailgating is a time-honored tradition and is allowed at Rose Bowl Stadium. Different parking lots open at different times, but all close 90 minutes after the game. Do your tailgating behind your vehicle only, don’t obstruct the flow of traffic, and be mindful of others.

Strollers are welcome here, subject to a few conditions. Strollers must be stored with Guest Services (Tunnel 27) or in the Checked Items Tent (Gate C). They can’t be stored in the aisles or under your seat.

The stadium is nearly 100% cashless, so be prepared to use your credit or debit card or one of the reverse ATMs onsite.

Be aware that once you enter the stadium and then leave, you won’t be allowed back in again. Rose Bowl Stadium enforces a strict no-re-entry policy.

There are some additional prohibited items to be aware of before entering Rose Bowl Stadium. The following items are prohibited:

• Noisemakers, including whistles, airhorns, and boom boxes.
• Coolers and umbrellas.
• Signs and banners of any kind, and poles or sticks.

Visiting the Historic Rose Bowl Stadium Will Be Smooth When You Use Bounce for Luggage Storage

Getting tickets to the annual Rose Bowl game or other football games and events at Rose Bowl Stadium can make your time in California spectacular. You’ll get to watch an exciting game and be surrounded by history. Just make sure you're well aware of the bag policy and other rules in effect, and don't forget to book luggage storage with us!