Where to go shopping in Rome

Rome, the Eternal City, is a living museum with portals to the modern! Its streets are alive with culture, cuisine, and creativity which makes every corner a discovery! But besides the iconic landmarks and rich past, there's a buzzing commercial scene that you'll learn about in our guide.

Rome runs on tourism, fashion, and artisanal craftsmanship, which fuel its economy. Visitors come here not just for the Colosseum but also for the timeless elegance of Italian design. Shopping in Rome is an adventure through high-end boutiques, busy markets, and charming local shops. It’s famous for luxury fashion, leather goods, handcrafted jewelry, and, of course, world-class food and wine!

All you need to know when shopping in Rome

Shopping in Rome is as diverse as the city itself. You’ll find everything from elegant indoor malls like La Rinascente to open-air markets such as Campo de' Fiori. While luxury boutiques dominate streets like Via Condotti, local gems like vintage shops and artisan stalls offer treasures for every budget!

Most shops open around 10 AM, and stay open until 7 or 8 PM, with smaller shops often taking a pausa for lunch! Sundays can be hit or miss, as some places close, so plan ahead. Markets and neighborhood shops often have great finds at affordable prices. Sales are also a big deal in Rome, especially during January and July. For the best discounts, head to outlet malls like Castel Romano.

To shop like a Roman, embrace the art of the passeggiata (casual strolls) through neighborhoods while you let the city guide you! Don’t hesitate to haggle politely at markets or ask locals for hidden shopping gems! Oh, and always leave room in your bag for that extra bottle of olive oil or handmade leather accessory, you’ll thank yourself later!

Unique shops to visit in Rome

Interested in the most famous shopping streets in Rome? Here they are! They're waiting to sell you anything you need and everything you didn't know you wanted!

1. Via del Corso

Via del Corso is Rome’s shopping spine and leads to Piazza del Popolo! It's a lively, mile-long stretch packed with everything from trendy luxury brands to classic Italian labels. This is one of Rome's main shopping streets with a history that dates back to ancient times when it hosted horse races. It's changed a lot, and now it’s a modern shopper’s haven! There are all the big names like H&M and Zara! If you're looking for a fashion hub, this is the street to be!

Pro tip: If you don't want to leave anything up to chance when you're walking through Rome and its many shops, leave your purchases with us! Strangers in Rome are known to have sticky fingers, and you might just notice a bag or something in it missing! So, be as safe as possible and leave your shopping bags with us while you explore the city!

2. Via Cola di Rienzo

Via Cola di Rienzo feels like a stylish local secret. It's definitely one of Rome's best shopping streets. You’ll find elegant shops like Max Mara and affordable favorites like OVS. A lot of shoe shops are here too like Geox and CENTODIECI. 

It’s not all about fashion, though. Swing by one of the gourmet food shops for some irresistible Italian treats. This street has a more relaxed vibe than the flashier ones nearby, which makes it perfect for a casual afternoon of retail therapy!

3. Via Condotti

Via Condotti is the crown jewel of Rome’s luxury shopping scene, a historic street that’s been dazzling fashionistas since the 18th century. This glamorous avenue is in the historic center and leads right to the iconic Spanish Steps! 

It's also close to Piazza di Spagna and Piazza Venezia which makes it as picturesque as it is posh! Stroll along and you’ll find haute couture and luxury boutiques, think Gucci, Prada, and Valentino. The street is perfect not just for family shopping, but for solo travelers who want to get a feel for the city!

Shopping in Rome beyond clothing

If you're looking for deals, antiques, vintage and handmade items, or authentic Italian wine, pizza, and ice cream, check out these shops!

1. Testaccio market

Address: Via Aldo Manuzio 66b

Testaccio Market is the heart of Roman authenticity, where locals shop, eat, and gossip all in one space! This modern market has everything from fresh produce to vintage treasures. You can pick up juicy tomatoes, handcrafted leather bags, or even a quirky antique that tells a story! 

It's basically a bunch of antique shops in one, and you can find anything from WWII-era watches to last-century clocks! And if you're feeling hungry, you can dive into a mouthwatering traditional Italian pizza or ice cream from one of the vendors!

2. Enoteca

Addresses: Piazza Capranica 104; V. della Croce 76b; Via del Gesù 87/88

Enoteca is a wine lover’s paradise! This cozy spot celebrates Italy’s long love affair with vino. It has an impressive selection of reds, whites, and bubbly straight from the country’s most famous vineyards! 

The knowledgeable staff are like sommeliers, but without the formality! They're ready to help you pick out the perfect bottle to take home or sip on the spot! Pop in for a tasting and leave with a newfound appreciation for Italian wine (and probably a few bottles tucked under your arm)!

3. Al Sogno

Address: Piazza Navona 53

Al Sogno is like stepping into a dream, literally, since its name means "to the dream"! Located in Piazza Navona, this whimsical shop is a toyland wonder filled with handcrafted marionettes, intricate dolls, and unique curiosities! 

For decades, it’s been putting smiles on kids and adults’ faces with its handcrafted gifts that have a personal touch! Whether you’re looking for a nostalgic keepsake, a playful souvenir, or a gift for a child, this charming store will spark your imagination! Don’t be surprised if you lose track of time while browsing, it’s all part of the magic!

Traditional shopping options in Rome

Want to know what the best shopping malls, flea markets, and department stores are? We've got you covered!

1. Mercatino

Address: Via Sebastiano Grandis 7; Via Manfredo Camperio 25; Viale dei Quattro Venti 77

Mercatino is where treasure hunting meets Roman charm. This cozy second-hand shop is a haven for vintage lovers with everything from retro clothes to quirky home décor. It's got kitchenware, low leather chairs, heavy wood tables, and much, much more! 

Each item feels like it has a story waiting to be told, whether it’s a chic 70s dress or a classic Italian coffee pot! The best part? You never know what gem you’ll stumble upon, and with its wallet-friendly prices and affordable shopping style, it’s easy to feel like you’ve scored the deal of the century!

Pro tip: If you find something you like here, it could be heavy, so drop it off with Bounce partners! You might be doing some necessary shopping you've put off or taking a quick trip to a nearby town. Whatever the case, just leave anything you don't need at one of our trusted business storage locations and you're set!

2. Rinascente

Address: Via del Tritone 61; Piazza Fiume

La Rinascente is Rome’s answer to luxury shopping. This high-end department store near the Trevi Fountain is a whole experience! With everything from designer fashion to gourmet Italian treats, it’s like a Roman Colosseum of retail! You'll find incredible jewelry, luxury clothes, well-built furniture like chairs and tables, and even high-quality kitchen appliances like toasters and blenders! It's a one-stop shop for quality!

3. Porta di Roma shopping mall

Address: Via Alberto Lionello 201

Porta di Roma is the city’s modern shopping mecca. It’s all about convenience and variety here! This massive mall has over 200 stores, from global favorites like Apple and H&M to Italian staples like Calzedonia. 

It also has cinemas and restaurants for a full day out! Whether you’re grabbing the latest fashion items or catching a blockbuster, it’s the perfect escape when you need a break from cobblestones and ruins! 

Bonus tip: The air conditioning is a lifesaver in the summer! It's a bit far off, so grab the Regional train from Roma Tiburtina to Fidene, and then the 341 bus.

So, why should you shop in Rome?

Shopping in Rome is like taking portals in and out of history and modernity! From luxury boutiques on Via Condotti to hidden treasures in Mercatino and foodie treats at Testaccio Market, the city has something for every style and budget! Whether splurging or treasure-hunting, shopping here feels like living the Roman dream!